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A medical spa combines the aesthetic treatments of a day spa with certain medical procedures that are ordinarily performed in a medical doctor’s office. People may consider going to a medical spa for various treatments, though most med spas focus on anti-aging treatments.
Patient acquisition for a medical spa begins with targeted outreach to attract your "perfect patient." Today, with so much online search for med aesthetic related topics, a medical spa marketing strategy is increasingly important.
A targeted approach to med spa marketing is designed to bring in new patients and grow your practice. Raising your brand awareness and promoting your online presence is the key to increasing traffic to your website and ultimately to your medical spa.
You must stand out from competitors, and a well-designed and executed medical spa marketing plan can do that exactly that.
To learn more about med spa marketing to grow your practice with efficiency and speed, follow the proven strategies below!
Your website is the most important spa marketing tool you have. This is where new patients get their first look at the treatments, therapies and procedures you have to offer. The website design needs to be appealing and attention-getting; it needs to grab the user quickly and draw them in with valuable content.
Your med spa website needs to present information about what your medical spa has to offer, including the range of procedures and treatments in your practice.
An effective medical spa website includes:
Staff bios with appealing photos.
A landing page detailing the treatments and procedures the med spa offers. If there are specialty treatments available, these should have their own landing pages.
A strong Call-To-Action (CTA) on each page. What do you want your website visitor to do, tell them!
Online patient reviews, both written and video. As well as any awards or acknowledgments that the medical spa or staff have received.
Financing options for patients, as well as payment plans, insurance providers and any special offers.
Frequently-Asked-Questions (FAQs), list out the questions you are consistently hearing and answer them.
An active blog kept current with informative topics related to your practice. Not to sell, but present value and information to help your website visitors.
Strong branding, your website must present YOU as the go to expert in your local market.
Bottom line, your website is the first impression for a prospective patient. You can drive website views and paid med spa advertising to your site all day long, but the experience must be exceptional!
So much research takes place online and searching for the right medical spa is always a high-search keyword. Most people will go online to find a med spa with the service they need and the price they want. The searchability of a site is vital, and the key is to increase that searchability and make your med spa as visible as possible.
Search Engine Optimization (SEO) is a marketing practice in which keywords and phrases are analyzed to determine the most visible in search results. This information is then used to improve the searchability of your site, having you appear higher in the search results.
How does SEO help your medical spa stand out among other medical spas? By focusing on local SEO targeting. Local SEO targeting puts your spa website in the top search results when people are looking for local medical spas. Ideally, you want it to come up in the top three listings in the search results.
Local SEO includes your spa’s physical location and the Google "Map Pack" that comes up when based upon one’s location.
Your medical spa marketing strategies must include Google Business Profile (GBP). The information and design of your GBP listing should be handled as carefully as your website because it is just as important. GBP not only affects where your spa ranks on the search results, but the listing is often the first thing that potential new patients see when they are searching for a medical spa.
GBP introduces people searching for information or a question to your practice, based on location. From the listing, searchers can see where your spa is located, hours of operation, how to schedule an appointment and how to get to your website for more information. Actively maintaining the GBP page with valuable information and visual content keeps your business high in the page rankings.
Get New Patients Now with Paid Advertising
Paid advertising is an important marketing tool that will boost your profile and target people interested in your med spa services. Pay-Per-Click, or PPC, is a fantastic platform to get your phone ringing now!
PPC ads are found at the top of the search results page. They use keywords and phrases to help target the audience that will be most likely to click on your ads. Full disclosure, med spa ads can be expensive. You should expect to allocate at least $50 per day for Google search ads for your campaign to be effective and yield the best results.
Med spa advertising is important to ensure a steady patient flow. If you want new consults now, paid advertising is the way to go.
Keep Your Med Spa Social Media Fresh and Current
Social media marketing is a significant way of marketing to a target audience in a fresh way. Sites that offer paid advertising as well as organic reach from shares, follows, and likes, include Facebook, X (formerly Twitter), Instagram, TikTok and others.
A recent article in Aesthetic Surgery Journal found that Google favors social media presence over academic experience or expertise in online search ranking. These social media platforms make it easy to customize your targeting and allow you to retarget readers and fans to keep you top of mind!
Organic Med Spa Advertising
Some of the best advertising is done by the patients themselves. Word of mouth, in the form of online reviews or patient testimonials, all contribute to a solid and reputable online presence.
A strong presence on review sites such as GBP, Vitals and Healthgrades improves your search result visibility. Whether the reviews are positive or negative, if you ensure that they are read and responded to promptly and graciously, they all help build your online reputation as well.
Email Communication & Newsletters
Email and a practice newsletter is an efficient and cost-effective way to promote and keep your med spa services top of mind. Newsletters and email marketing help you stay in touch with both current patients and website visitors. These methods provide you with a way to deliver valuable content, including blog articles, video, surveys, special offers and events.
Group emails are great ways to deliver special offers or one-time information, while an automated follow-up series can deliver content by stages to keep in touch. Analyzing the open rate on the email marketing campaigns will show which ones are most effective and why, giving you tools to refine future campaigns to reach your audience.
All marketing packages from PracticeVIP provide a complimentary customer relationship management (CRM) platform, so you can communicate easily and effectively with your patients.
Maximizing Your Medical Spa Social Media Platforms
Social media platforms are great places to get in touch with patients directly and increase your practice visibility through organic marketing. The opportunity to promote directly via your Facebook, X (formerly Twitter) and Instagram pages not only promotes the reputation of your med spa but also boosts its visibility in search engine rankings and on social media.
Keeping It Fresh on Your Med Spa Blog
A blog for your med spa? Absolutely, yes! Blogging is an excellent marketing tool to be integrated with your website. It’s an effective way to reach out to new patients, provide value, answer their questions and connect with them.
Written blog posts and video content on YouTube should be rich in medical aesthetic education, procedures and relevant to what your prospective patients are searching for.
Lead Nurturing and Follow-Up Campaigns
Building and nurturing leads can be difficult. In general, prospects may require multiple “touch points” before the lead converts and comes in for a consultation. HubSpot states it can take up to five follow-ups before a prospect becomes a customer. Persistence is the key.
In today’s busy world, text messaging (SMS) is also extremely effective in connecting with prospects. It’s easy, quick and a lot of people don’t answer calls from a number they have never seen before. Text messaging has up to an astounding 98% open rate!
Email is critical too and a high percentage of patients will open an email from their provider. Both email and text offers the advantage of automation, so you can develop a relationship with potential patients without having to send personalized messages. You can also schedule email and text messages to be sent over time, or based on user behavior.
In-office Med Spa Events
Your marketing plan should include hosting in-office special events, as well as external educational and social events. Med spa events draw attention to the spa services and treatments you offer. They give you an in-person opportunity to reinforce your brand and inform prospective patients about your services while offering an opportunity to reconnect with existing patients.
How to WIN in the Competitive World of Med Spa Marketing
You went to school to become an excellent provider in medical aesthetics, this is where your focus should be. That said, you have three options as you develop your advertising plan:
1) Market yourself
2) Add it to the list of responsibilities for someone in your office
3) Partner with a US-based digital agency that works exclusively with medical aesthetic practices
Our team at PracticeVIP understands your world. Our founder and much of our team are former pharmaceutical sales reps, with extensive experience in healthcare marketing, branding and consumer direct response marketing. Our CEO worked specifically in the medical aesthetic market (former Allergan sales representative).
We know you are busy, let us take med spa marketing off your to-do list so you can 100% focus on patient outcomes.
For a practice growth consult, go right here to schedule.
